Only drive on designated vehicle
roads or approved off-road sites.Subaru Canada is dedicated to protecting Canada’s natural resources, environment, and the outdoor playground of our national and provincial parks through the Adventure On program.
Programs with
Leave No Trace Canada Pledge
Leave No Trace Canada is a non-profit organization dedicated to promoting outdoor ethics and responsible recreation through the 7 Principles on Leave No Trace.
Learn the 7 principles of Leave No Trace
Take the pledge
Share the pledge on social media
Subaru Canada plants a tree for every pledge – up to 10,000 trees!
A program with
Leave No Trace Pledge Presenting Partner
A program with
Annual Adventure On Photo Contest
Adventurers across Canada shared their best photo highlighting the Adventure On theme for a chance to win amazing prizes from our partners Chilly Moose, Fujifilm, Hennessy Hammock, Thule, and Coleman Canada.
View the Winners of the Previous Contests.
Stay tuned for the 2026 Adventure On Contest.
A program with
Parks Canada Discovery Pass
Only drive on designated vehicle
roads or approved off-road sites.
Subaru Canada is providing a choice of gifting options with an eligible vehicle purchase of a new 2026 Outback Wilderness.* Customers can receive their choice of Adventure On gifts, featuring the Parks Canada Family/Group Discovery Pass and partners like Thule, and Chilly Moose.
Explore more than 80 national parks, national historic sites, and national marine conservation areas for an entire year with the Parks Canada Family/Group Discovery Pass.
*Eligibility for this program:
- 2026 Canadian Subaru Outback Wilderness
- New vehicle purchases only. Not valid on resales or fleet purchases
- Limit of 1 gift/customer
- Must be claimed within 45 days of vehicle purchase
- No cash value
A program with
Subaru Adventure On Partners
Experience the Subaru Wilderness lineup—where adventure meets capability. Built to conquer any terrain, our rugged vehicles blend legendary Subaru Symmetrical Full-time All-Wheel Drive with off-road prowess, allowing you to explore the great outdoors with confidence and freedom. Unleash your adventurous spirit and redefine your journey today.
2025 Forester Wilderness
A Forester like never before, one that’s engineered to encourage you to do more, see more and explore more.
Learn More
2026 Outback Wilderness
An authentic adventure vehicle taken to an entirely new level, with rugged capability and supreme versatility at its core.
Learn More